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My Guilty-Pleasure Goth Makeup Favourites

Black lipstick at brunch? Winged liner to the grocery store? I defend my 5 most controversial goth makeup choices despite the judgment.
Woman with goth makeup featuring black lipstick and dramatic eyeliner in neon-lit urban setting Woman with goth makeup featuring black lipstick and dramatic eyeliner in neon-lit urban setting

Last week, I wore black lipstick to my nephew’s birthday party. The looks I got from other parents could have killed a small plant. But you know what? I felt amazing, and that’s exactly why I’m never apologizing for my goth makeup choices again. Some trends die for good reason, but others get unfairly buried by people who just don’t understand the power of a perfectly dramatic look.

The Black Lipstick I’ll Never Give Up

Everyone acts like black lipstick is only acceptable on Halloween or at a concert. Wrong. I wear mine to coffee dates, work meetings, and yes, family gatherings. The secret is in the application and confidence.

My go-to technique? I line my lips first with a black liner, then pat the lipstick on with my finger instead of applying directly from the tube. This gives it a more matte, lived-in finish that somehow feels less intense than a perfect glossy black. Then I dust a tiny bit of translucent powder over it to set it completely.

Woman applying perfect matte black lipstick with precise application technique in moody lighting
See that matte finish? That’s what happens when you set black lipstick properly.

The truth is, black lipstick makes everything else about your makeup look effortlessly cool. Goth beauty traditions have always celebrated drama, and there’s something incredibly empowering about walking into a room knowing you look exactly how you want to look.

Why My Dramatic Winged Liner Stays

People keep telling me that thick, graphic wings are “so 2020.” But here’s what they’re missing — when you have hooded eyes like I do, a subtle wing disappears completely. My dramatic black wings actually balance my eye shape and make my eyes look bigger, not smaller.

I start with tape as a guide, but I extend my wings way past what most tutorials suggest. We’re talking nearly to my hairline. And instead of the typical upward flick, I angle mine slightly downward at the end. It creates this sultry, almost feline effect that I absolutely love.

Woman showing extended black winged eyeliner technique with dramatic graphic wing shape
Look at how that wing extends past the outer corner — that’s my signature technique.

The trick is balancing it with the rest of your face. When I go bold with liner, I keep my eye makeup relatively simple elsewhere. No crazy eyeshadow, just maybe some dark shimmer in the inner corners.

This Tutorial Changed My Wing Game

The Eyeshadow Everyone Says Is Too Much

Silver chrome eyeshadow. That’s my hill, and I’m dying on it.

Everyone says it’s too metallic, too reflective, too “costume-y.” But when I pack it all over my lid and blend it up to my brow bone, then add some of the same shade to my lower lash line, it creates this otherworldly effect that photographs beautifully. The key is using a really good metallic formula that doesn’t look chunky or patchy.

Woman wearing metallic silver chrome eyeshadow covering entire eyelid with reflective finish
This metallic chrome effect is what I mean by going full drama with eyeshadow.

I apply it with my finger, not a brush, pressing it into the lid to get maximum impact. Then I use a small shader brush to blend the edges so it doesn’t look like I just stuck foil on my eyelids. The result is this gorgeous, ethereal look that catches light from every angle.

Yes, I Still Contour Like It’s 2018

While everyone else moved on to “natural” makeup, I’m still here with my contour palette, carving out cheekbones that could cut glass. And I’m not sorry about it.

The current “no-makeup makeup” trend just doesn’t work for my face shape. I have a round face, and without strategic contouring, I look like a moon. So I use a cool-toned contour shade that’s almost gray, and I blend it way higher on my cheekbones than current tutorials suggest.

Here’s my controversial technique: I contour my forehead too. Not just the temples, but across the entire hairline and down the sides. It gives me this angular, sculpted look that pairs perfectly with my dramatic eye makeup. I know it’s “not natural,” but neither is most makeup, and I’m not trying to look natural anyway.

Woman displaying heavily contoured cheekbones with sculpted face structure in urban nighttime setting
Those cheekbones didn’t happen naturally — and I’m not pretending they did.

The secret is in the blending. I use a damp beauty sponge to soften any harsh lines, but I never blend so much that the contour disappears. You should still be able to see the structure I’ve created.

My Defense of Heavy Bottom Liner

This is probably my most controversial choice: I line my entire bottom waterline and lower lash line with thick black liner. Every makeup artist tells you this makes your eyes look smaller, but they’re wrong. At least for my eye shape, they’re wrong.

I have large, prominent eyes, and the heavy bottom liner actually balances them out. It creates this sultry, mysterious look that I can’t achieve any other way. Plus, when I smoke it out slightly with a small brush, it adds depth and dimension that makes my eye color pop.

The technique matters here. I use a waterproof pencil liner first, then go over it with black eyeshadow using a flat liner brush. This sets it and makes it last all day without smudging. Then I add a tiny bit of the same black shadow under my lower lashes, blending it down just slightly.

Woman with thick black eyeliner on waterline and lower lash line creating sultry dramatic look
Heavy bottom liner like this is my most controversial choice, but look at that sultry effect.

Look, I know this flies in the face of every “how to make your eyes look bigger” tutorial on the internet. But sometimes bigger isn’t better. Sometimes you want mysterious, dramatic, and a little bit dangerous. And that’s exactly what heavy bottom liner gives me.

Dark makeup application methods aren’t going anywhere, no matter what the clean girl movement wants you to believe. There’s always going to be a place for dramatic, unapologetic beauty.

So here’s my challenge to you: what’s your guilty pleasure makeup look? The one you love but everyone tells you to stop doing? Maybe it’s time to embrace it again. After all, makeup should be about how it makes you feel, not about following someone else’s rules. And if that means black lipstick at birthday parties and chrome eyeshadow at the grocery store, then that’s exactly what you should wear.

Questions I Get About Goth Makeup

Doesn’t black lipstick get everywhere?

Only if you don’t set it properly. I always line my lips first, apply the lipstick, blot with tissue, then dust with translucent powder. This makes it last hours without transferring. The key is building thin layers instead of one thick application.

How do you make dramatic makeup work for everyday situations?

It’s all about confidence and owning your look completely. I’ve found that when you act like your dramatic makeup is totally normal, other people start to see it that way too. Plus, good application technique makes even bold choices look intentional rather than costume-y.

What’s the biggest mistake people make with goth makeup?

They try to do everything dramatic at once. If you’re doing bold black lips, maybe keep the eyes simpler. If you’re going full drama with the eyes, consider a more neutral lip. Balance is everything, even in goth makeup.

How do you prevent black makeup from looking muddy?

Invest in truly black products, not just dark browns marketed as black. There’s a huge difference in payoff. Also, use good brushes and build your makeup in thin layers. Muddy makeup usually happens when you’re trying to apply too much product at once.

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